Welcome to my blog, a space to get more information on sustainability practices and learn about what it’s like to work with a copywriter. I understand that working with a copywriter is a big investment, but I need you to know that it is one of the best that you’ll ever make. 

As a green business owner, you are already doing so much more than “normal” businesses. Work with someone who will champion your brand, sell your products, and be your biggest fan. The world can’t afford for you to wait, but if you need a little more reassurance first, please check out some of my blog posts! 

welcome to

our blog

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Woman sitting on the ground with her back against the couch. She's looking at her laptop and her hands are on her keyboard.

Is Your Sustainable Business Ready to Start Producing White Papers?

A white paper is a subtly persuasive document that presents in-depth information on a specific topic. It is often authoritative and explores a problem while providing solutions. White papers can also explore an idea with the intent to educate and inform a target audience. What a white paper covers and the style of white paper […]

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recent
posts

5 Common White Paper Mistakes to Avoid at All Costs

White papers are long, complicated documents that help guide clients through a client journey. Given their slightly persuasive yet mostly informative nature, you can’t simply open your laptop and type away to produce a white paper in an afternoon. You must be sure you’re actually ready for a white paper and know how to avoid […]

8/08/22

Uncategorized

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5 Reasons Case Studies Convert Customers Unlike Any Other Marketing

With all the content that’s created on a daily basis, getting your ideal customer’s attention takes more than a fun Instagram post or a once a month blog. Especially for B2B organizations. It’s important to tangibly show the transformation your product or service can make in someone’s life. The best way to do that is […]

7/22/22

Case Studies

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4 things every great white paper writer has

4 Things to Look for to Land a Great White Paper Writer

White papers are incredibly technical documents that are helpful for the reader and move them through the customer journey. They’re great for acquiring new leads and closing sales….but only if you have a great white paper writer. The ability to provide helpful information while subliminally nurturing a sale isn’t a skill all copywriters have.  A […]

7/08/22

White Papers

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Build Trust with Conscious Copy

Being a business owner in the sustainability industry comes with additional challenges other business owners may never even think about. And with those challenges come (at the risk of quoting a very old movie) great responsibility. And great responsibility can only be communicated and shouldered with conscious copy. Every day you’re up against brands that […]

6/21/22

Authority

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How Copywriting Helps You Become a Company People Trust and Value

Have you ever wanted to have a more prominent voice in your industry? Learn how copywriting can build your authority and reputation.

2/18/22

Guest Posts

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Woman sitting on the ground with her back against the couch. She's looking at her laptop and her hands are on her keyboard.

Is Your Sustainable Business Ready to Start Producing White Papers?

A white paper is a subtly persuasive document that presents in-depth information on a specific topic. It is often authoritative and explores a problem while providing solutions. White papers can also explore an idea with the intent to educate and inform a target audience. What a white paper covers and the style of white paper […]

1/31/22

White Papers

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Why the sustainability world needs copywriters.

Don’t take this the wrong way… But you’re smart. Like, really freaking smart. You’re out here, using that big brain to try and save the world. Our collective world, not just your own. Whether you’re an engineer developing a new kind of solar panel, a sustainable fashion designer with a new line of hand bags […]

11/15/21

Uncategorized

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