If you're a sustainable brand that needs long-form copy with a CTA, you're in the right place. Creating engaging and authority building copy with blogs, case studies, and white papers can increase your website traffic, nurture leads, generate more revenue, and make a bigger impact for our planet.
Someone who can talk about sustainability in a practical, tangible, beneficial way.
share your mission
Someone who captures cold lead attention and keeps the conversation going.
Someone who increases your revenue, views, lists, and drives the action our planet needs.
Someone who can come up with sticky messaging that helps you stand out and be remembered.
stand out in a crowd
Your organization has a great product or service built on sustainable practices. Basically, you're saving the rest of us and all the things we love (thank you!). But we both know to appeal to the masses in a way that doesn't make their eyes glaze over or sound like a lecture is an art. Which is why you need an expert to tell your stories. You need someone who can help you...
I’m Kelcie, and when I was younger, I was as freaked out by FernGully as you were. I’ve always wanted to do more to protect the planet. After a few wild-fire smoke filled summers, enough was enough. I left my tech job and never looked back.
I’ve written stories my whole life. Now, I write stories for brands and organizations in industries like carbon offsetting, regenerative agriculture, water conservation, sustainable materials, and waste diversion.
I’ll get you in front of the right people, at the right time and ensure your story is one your customers remember and share.
Because the planet, like a good story, is a terrible thing to waste.
meet your brand's newest, biggest fan
The biggest mistake brands make with case studies is writing them on their own. It's hard to brag about yourself, and even harder for customers to open up. A professional can navigate these issues and increase conversions.
Writing a blog with less than 1,000 words and no strategy is about as effective as fossil fuels. I’ll create unique, SEO optimized content with 2,000+ thoughtful words to generate more views and leads.
White papers gather leads, expand your email list, and solidify your expertise. They gently move clients from one stage of the journey to the next, making the final sale of high ticket items easier for your team.
FOUNDER/CEO OF the pare movement
Kelcie did a great job of helping the pare movement increase its brand position on Google, as well as clarify its founding story online. Kelcie helped write new copy for the products, about page, home page, FAQ, and a brand new e-mail series. The SEO results are clear pre-and-post implementation. I highly recommend working with her if you’re looking for a strong web presence.
These aren't your mama's unsustainable, throw away, 500 words and forgotten-three-months-later blogs. Just kidding! I'm sure your mom's blog is lovely. But for B2B brands to stand out from the masses and competitively rank for keywords in their industry, you need blogs that are 2,000 words+. We start with a strategy, and then I get to work writing blog posts that drive interested, relevant traffic to your site.
White papers target an issue that exists side by side with a big financial decision. Investing in high end, complicated, or new products requires additional explanation to nurture your lead to the next stage of the client journey. 71% of B2B buyers have referenced a white paper to get more information before making a purchasing decision. Give your prospects the information they don't know they need. They'll thank you for it!
80% of B2B buyers reference case studies as part of their buying research. Your prospects want to see the transformation you helped someone else achieve. But translating that transformation is less about the who and the what, and more about the why and the how. Work with a case study expert to get the information you need to write a winning case study.
I'm here to help green business owners, whether they're start ups looking for how-to content, or major corporations needing done of your services. Browse my blogs to learn more about my expertise in white papers, case studies, and blog posts.
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