Become the Go to authority in your industry
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You're ready to invest in a white paper if...
Your site is getting traffic, but you're not capturing the leads. They come, and they go. You don't have a great way of getting the information needed to follow up.
You're consistently loosing clients to your competitors. You're ready to stand out as the best-in-class example in your industry and take back those hard earned clients!
Your prospects have a hard time understanding what you do. Your organization sells something complicated, new, or expensive which create friction with prospect purchasing.
You need a better way to close leads, even if your sales team isn't "on". You're looking for innovative ways to close clients beyond your sales team.
any of this sound familiar?
Provide description for your packages here if your packages are similar in any way. This description is benefit-driven and highlights the transformation. It defines what these packages can do for the reader. You don’t need to get into specific details here. You’ll have space below to include specific package deals as you introduce the packages one-by-one.
Whether you’re ready for guidance when it comes to positioning and outlining your white paper or need a white paper, plus it's marketing, done for you by a professional white paper copywriter, I’ll create a white paper targeted towards nurturing clients into working with you with one of the experiences below…
If this is one of your organization's first white papers, and you don't have a full budget to get the paper done for you, use the Growing Gills Package to close the gaps in your white paper knowledge. I'll take 30 minutes to discuss your white paper idea, talk through where it falls in your client funnel, share the results you can expect, and outline next steps. Get a leg up on your white paper!
We'll start with a roadmapping session (included in price) and then I'll hit then I'll write an action inspiring and/or authority building white paper. This package includes a next-step suggestion for after someone reads the white paper, two rounds of edits, and three title options. If you want an excellent white paper written in a timely matter, I'm ready to work with you!
Is this your first white paper? Or have your white papers not converted like you hoped in the past? It could've be your white paper. Or, it could've been your marketing. The only way to ensure your white paper gets in the hands of the right folks with a strategic marketing plan. Trust me to help get your white paper downloaded so it can nurture your leads to a sale!
more leads - white papers capture relevant site traffic
more conversions - even when your sales team is on holiday
a good reputation - folks in your industry will look to you
increase trust - white papers are packed with helpful info to nurture relationships
Ready for a white paper yet?
Before we get started, we'll flush out what this white paper is going to be about and where it falls in your funnel.
Working with me means you don't lift a finger here, aside from providing feedback.
For those looking for help getting their white paper out into the world, I'm available for wider marketing efforts.
FOUNDER & CEO of Lochtree
Kelcie took a lot of initiative in bringing our white paper to fruition -- from start to finish. She generated different ideas of what would be most impactful for our audience. Then, she researched the subject and found an angle that was unique to our organization and the value we provide our customers.
Each step of the way, I knew where the paper was headed. She provided an outline to ensure we both made the most of our time, and when the first draft was turned in, there were minimal changes. I appreciated her professional guidance around white papers and am excited to see how this white paper performs.
the leads that convert are the ones you nurture
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